Looking to 2020: Instagram
Authenticity and strong captions will continue to be a trend in 2020, but look for shopping and brand x brand partnerships to explode!
Communications Audit: Your Content [Part 4 of 4]
From brand guidelines to SEO to the best answer model, content is big and it’s everywhere. In our final post of the communications audit series, we break down best practices for content.
Communications Audit: Your Social Campaigns [Part 3 of 4]
Your social media should be following best practices, especially when you’re spending money on it. These four factors are key when analyzing current paid social media campaigns that can build a platform for success.
Communications Audit: Your Website [Part 2 of 4]
An effective communications audit will help you understand how and why people are visiting your site, and our team can help you strategize optimization opportunities. In this week’s post, we break down the basics of website optimization.
Communications Audit: Your Audience [Part 1 of 4]
When auditing your communication channels, the first thing to focus on is your audience.
What to Include in an Effective Communications Audit [4-Part Series]
Just getting started on a communications strategy? Want to gauge the effectiveness of your current plans and build out a strategic roadmap? In this four-week series, the Evans Larson team will discuss the benefits of an effective communications audit and break down what should be included for the best results.
4 Ways Brands Can Leverage Facebook and Instagram
The art and science of leveraging strategy, content and data to reach targeted audiences on social media platforms.