Watch out, Instagrammers: keeping things short isn’t always so sweet. While the photo-based platform used to rely on short, quippy captions to pair with aesthetically-pleasing images, Instagram is taking a turn. Now, users are looking for authentic content—which pairs with honest, long-form captions.
According to Later, caption length has increased a staggering 185% since 2016, and is only projected to rise. Not sure what to write? Click on over to read their suggestions.