There is a time and place for influencer marketing – and the same goes for evaluating results to make sure your goals and objectives are met.
Upfluence has a comprehensive guide that we like on measuring metrics and tips on how to pick the right influencer for your business.
Some Upfluence takeaways:
Unlike typical social campaigns, influencer programs can run into measurement roadblocks.
Content awareness and virality can be issues, so it’s important to focus on metrics like reach, sales attribution and referral traffic.
Make sure the comments, likes and shares are from your local market or target audience. Many influencers support each other with comments/likes that falsely inflate results.