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Before Ads Comes Brand Identity


We talk a lot about how best to reach target audiences in our blog, and for good reason, using the right strategy and tactics are key to a successful marketing campaign. But creating a strong brand identity, and guidelines for consistency, is the first step. Without that, you’ll struggle with telling your story, controlling your messaging and resonating with the audiences that can help you thrive.

Even more so, it’s important to know how each communications platform works, what messages belong where and how to differentiate your voice while staying true to your identity.

A recent Adweek article looks at Uber’s upcoming IPO and how the company has honed in on its tone of voice and identity in order to position itself in the market and connect with its customers. Specifically, check out the section titled “Answering the big questions” and see if you and your team can answer the following:

  • Can you articulate your brand’s core belief?

  • Why does it exist?

  • What was it created to do?

  • Can you describe your brand in a sentence? In a paragraph? In a 10-minute speech?

  • If your brand was a person, who would it be? What sort of personality traits would it have?

If you have the answers, you’re on the right track. If not – reach out to [email protected] and we can help get you started.