Elizabeth recently returned from Social Media Week in NYC, brimming with fresh ideas and confident that EL remains ahead of the curve. The theme was ‘Stories: With Great Influence Comes Great Responsibility,’ and she has three takeaways:
1. Be authentic.
Don’t be afraid to pull back the curtain – show off your company culture, embrace your weirdness and be proud of what makes you different.
Save the high gloss for more “traditional” channels (TV, print, etc.).
2. No video? Google doesn’t see you.
In a nutshell: If you’re not creating video, you’re blind to Google.
Be platform sensitive when planning a video – for example, you need a good vertical shot for Instagram and Stories.
Don’t think of a video as a one-and-done – break it into short, bite-size clips so it can be used across platforms.
Plan ahead for video shoots. High quality, evergreen content should last for 3-5 years.
3. Tell stories.
Every day, 500 million people worldwide use Instagram Stories, it’s driving the bulk of Instagram’s growth.
Audiences have come to expect videos and images to be vertical (portrait) rather than horizontal (landscape).
Thanks to stories, videos with audio – voice overs, music and sound effects – are coming back.
Wondering what this means for your brand and your budget? Shoot us an email at [email protected] and let’s chat.