StreetFight is one of our favorite resources. They recently talked about the impact of bad customer experience on brands in this multi-channel age we find ourselves in.
Three interesting takeaways:
69% of adults will walk away from a brand after one bad experience.
60% of people share their bad experiences in person, online, and on social media.
67% of folks are using at least three channels to communicate with brands as they do their shopping.
Read the entire piece from StreetFight’s Joe Zappa.